Afro Unicorn® Launches Magical Tresses in Target Nationwide

Afro Unicorn is excited to announce the expansion of its Magical Tresses haircare collection in Target stores nationwide, solidifying its position as a leading, inclusive beauty brand. This retail expansion represents a major milestone for the brand. 

"With the launch of Magical Tresses at Target, we're spreading the joy and confidence that comes from embracing our diverse beauty and encouraging Black and Brown girls to love the crown on their heads. Afro Unicorn is not just a brand—it's a vibrant celebration of the magic within us all." - April Showers, Founder and CEO of Afro Unicorn. 

Afro Unicorn Magical Tresses goes beyond haircare – it’s a celebration of diverse hair textures with a mission to instill confidence in girls everywhere. The one-of-a-kind collection is designed to nourish, strengthen, and protect hair from routine damage. Cruelty-free and free from harsh ingredients, the line boasts a delightful, fruity fragrance that appeals to the entire family – with product expansion expected this spring. 

Afro Unicorn initially debuted its haircare collection on Walmart’s website in August 2023 before reaching its stores the following month and CVS locations in January 2024.