Afro Unicorn Celebrates Black History Month and Black Girl Magic Day with a ‘Soulful Sundays’ Walmart Live Presentation

Afro Unicorn kicks off Black History Month and Black Girl Magic Day on February 15th with a magical presentation of Soulful Sundays on Walmart Live. Trailblazing founder and CEO April Showers is joined by Afro Unicorn's extraordinary project manager, Chelsea Allen, who has been with her since the brand's inception in 2019 and happens to be her first cousin. Together, the two share stories and shop products, all with the mission to remind women and children of color how unique, divine, and magical they truly are. 

Walmart was the first to believe in the brand as the first major retailer to carry Afro Unicorn products in May 2022, starting with the 9" Mini Afro Unicorn (Retail Price: $6.99), now an instant classic. 

Today, Walmart's relationship with Afro Unicorn has reached new heights, with diverse products across categories, from bandaids to backpacks and Afro Unicorn-branded Fruit Snacks. Afro Unicorn is now a household name with collectibles, games, puzzles, playsets, a Random House-published original book series, and a live animation in the works. One of the latest products that speaks to Ms. Showers' own sensibilities is a two-journal set, perfect for daily journaling. 

April's belief in manifestation played a crucial role in Afro Unicorn's journey to major retailers such as Walmart. The brand now spans over 25 categories, including apparel, accessories, toys, puzzles, books, bedding, backpacks, and more. With 45-plus licensee partners worldwide, April empowers entrepreneurs, especially females, to manifest their dreams. She continues Small Business Saturdays, where she lifts and celebrates emerging business owners via Afro Unicorn's social platforms.

In 2023, the empowerment-led brand proudly signed Magical Beauty as one of the first black-owned licensees in wet goods to hit mass retail. Today, Afro Unicorn Magical Tresses is redefining beauty standards, offering their loyal customers an unrivaled hair care experience. With prime shelf placement at Walmart and CVS, the collection sets a new standard in the multicultural beauty industry with its six-product line that includes Never a Knot Detangling Shampoo; 1-2-3 Wishes Silky Conditioner; Freezie Free & Shine Curl Refresher; Sparkle Bright Edges & More; Bye Bye Dry Scalp Serum; and Swirls & Twirls Curl Cream—suggested Retail Price: $7.99 - $8.99. 

Afro Unicorn's continued celebration of Black History Month and Black Girl Magic Day on Walmart Live is a testament to the brand's commitment to empowerment, diversity, and authentic representation.