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Afro Unicorn Teams Up with Kids Preferred for Magical New Toy Collection
There's something truly magical happening at Afro Unicorn! We are thrilled to announce our exciting partnership with Kids Preferred, a leader in the baby licensing space. This collaboration marks an incredible expansion of our toy category with three new offerings: the Unique Activity Toy, Unique Plush, and Soft Book. These toys are designed for children of all ages, starting at 0+, and are now available at select Walmart stores nationwide.
Kids Preferred is renowned for their expertise in creating high-quality, adorable plush toys, and it’s an honor to join their impressive lineup of business collaborators. Our three new toys not only meet their high standards but also carry the unique and inclusive spirit of Afro Unicorn. From the 13.5-inch Unique Plush that stands tall and proud, to the engaging Activity Toy and Soft Book that enrich babies' playtime with textures and sounds, these products are more than just toys—they are companions that celebrate the uniqueness of every child.
Our story at Afro Unicorn began with our founder, April Showers. Juggling careers in real estate and insurance while being a mother of two, April was often referred to as a “unicorn” for her rare and powerful drive. But as she looked around, she noticed that the unicorns in popular culture lacked diversity. She decided to change that narrative, creating Afro Unicorn as a beacon for young women and girls of color, reminding them that they are unique, magical, and divine.
Today, Afro Unicorn is not just a brand—it’s a movement. Our products span across toys, books, bedding, clothing, and so much more, proving that representation matters. We’re incredibly proud to bring these new toys to life with Kids Preferred, continuing our mission to inspire and empower.
Whether you're looking for a plush friend, a soft book to introduce reading, or an activity toy to engage your little one’s senses, the Afro Unicorn x Kids Preferred collection has something special for you. Head over to your nearest Walmart and discover the magic of Afro Unicorn today!
Stay unique, stay magical, stay divine. ✨
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About Kids Preferred:Â
Kids Preferred is dedicated to delivering meaningful products that create magic and memorable moments for children. Known for their expertise in toy crafting and deep understanding of child development, they are a trusted source for high-quality, on-trend toys that families love. Learn more at kidspreferred.com.
About Afro Unicorn:
Afro Unicorn®, founded by April Showers, is a trailblazing brand and the first Black-owned licensed character brand in major retail. With products in over 25 categories and found in major retailers like Target, Kohl's, and Walmart, Afro Unicorn inspires and reminds women and children of color of their uniqueness, divinity, and magic. Explore more at afrounicorn.com.
Kids Preferred is renowned for their expertise in creating high-quality, adorable plush toys, and it’s an honor to join their impressive lineup of business collaborators. Our three new toys not only meet their high standards but also carry the unique and inclusive spirit of Afro Unicorn. From the 13.5-inch Unique Plush that stands tall and proud, to the engaging Activity Toy and Soft Book that enrich babies' playtime with textures and sounds, these products are more than just toys—they are companions that celebrate the uniqueness of every child.
Our story at Afro Unicorn began with our founder, April Showers. Juggling careers in real estate and insurance while being a mother of two, April was often referred to as a “unicorn” for her rare and powerful drive. But as she looked around, she noticed that the unicorns in popular culture lacked diversity. She decided to change that narrative, creating Afro Unicorn as a beacon for young women and girls of color, reminding them that they are unique, magical, and divine.
Today, Afro Unicorn is not just a brand—it’s a movement. Our products span across toys, books, bedding, clothing, and so much more, proving that representation matters. We’re incredibly proud to bring these new toys to life with Kids Preferred, continuing our mission to inspire and empower.
Whether you're looking for a plush friend, a soft book to introduce reading, or an activity toy to engage your little one’s senses, the Afro Unicorn x Kids Preferred collection has something special for you. Head over to your nearest Walmart and discover the magic of Afro Unicorn today!
Stay unique, stay magical, stay divine. ✨
---
About Kids Preferred:Â
Kids Preferred is dedicated to delivering meaningful products that create magic and memorable moments for children. Known for their expertise in toy crafting and deep understanding of child development, they are a trusted source for high-quality, on-trend toys that families love. Learn more at kidspreferred.com.
About Afro Unicorn:
Afro Unicorn®, founded by April Showers, is a trailblazing brand and the first Black-owned licensed character brand in major retail. With products in over 25 categories and found in major retailers like Target, Kohl's, and Walmart, Afro Unicorn inspires and reminds women and children of color of their uniqueness, divinity, and magic. Explore more at afrounicorn.com.
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